The users are motivated by numbers of advantages that the social media offers to them. Everything is easy, fast and free. Over the years, new ways of communication have been developed and each new technology has been praised but also criticized. These opinions have been influenced by numbers of attributes. The social media is a powerful communication tool that you can love or hate, but you can’t ignore it.
I have also found an official survey called the Social networking sites and our lives created by the Pew Research Center. According to this survey, the number of people using social media has doubled since 2008. They also found that Facebook is a dominant social networking site. Nearly 92% of social media users are on Facebook. 29% of users use MySpace, 18% use LinkedIn and 13% use Twitter (Pew Research Center’s Internet & American Life Project, 2011). This result is different from my survey. It is probably influenced by a place where the survey took place, because the Pew Research Center made a survey among Americans.
What is also very interesting, Facebook became an universal social media. The users visit it daily while other social networking sites are only occasional destinations (Pew Research Center’s Internet & American Life Project, 2011). The following chart shows frequency of use for users of different social networking sites:
The survey of Pew Research Center was also targeted to relationships on social media. The average Facebook user has 229 Facebook friends. The survey also showed that for most people the”dormant relationships” are very important . Those relationships are not currently active but can still be a valuable source of the information. (Pew Research Center’s Internet & American Life Project, 2011)
For those who are more interested in social media topic, I highly recommend go through the whole survey. I am sure that you will find a lot of useful and important information there!
Pew Research Center’s Internet & American Life Project. (June 16, 2011). Social networking sites and our lives. Retrieved from: http://www.pewinternet.org/~/media//Files/Reports/2011/PIP%20-%20Social%20networking%20sites%20and%20our%20lives.pdf