Power of New Communication Technologies

New communication technologies are parts of our lives and make our lives easier (sometimes too easy). We can’t simply avoid them. Personally, I use a lot of technologies, especially to communicate with my friends and family, but I’m not a “trend follower” (Yeah, I don’t have an iPhone and I’m still alive). As an exchange student thousands of kilometers from home, I really appreciate inventions such as Skype . Thanks to Skype I can be close to them all the time. I can share all my “Aussie adventures” with them.  What’s more, I can see them too (How cool! Isn’t it?).

I think new communication technologies are also powerful tools in spreading ideas to the public.  It is very interesting how we can use them in PR, marketing, advertising etc. (You know, I am a PR student…). How they can do it? The idea is simple. Look at the most famous technologies, applications and social networks. They’re all free. (Technically.) In fact, you pay them by selling your privacy.

Last year, I  made a study among students in the Czech Republic called: “The impact of internet social networks on public opinion and their meaning for marketing communication.” The results were very interesting. Students usually find they are very comfortable following a company on its social network. What is very important, they want to have an opportunity to choose which information they will get.They don’t want to have a feeling that they are influenced by someone (Even if they maybe are). On the other hand, they see social networks as a more reliable source of information about the product than advertising is.

We shouldn’t ignore new communication technologies. We should learn how to use them wisely.


First class

First lecture of New Communication Technologies was enjoyable and funny. We’ve been discussing communication in general. Also, we pointed out the difference between old ( oral, graphic, written, printing and electro-mechanical) and new communication technologies (computers, internet, iPhones etc.). There have been many major changes in communication over the past several years. So, which new communication technologies do we use in our daily life? Here I would like to mention social media as the most important tool for most of us. Thanks to Facebook, Twitter, YouTube etc. anyone can communicate with huge numbers of people.

Moreover, blogs become important and influential sources of opinion. Brands and marketers often collaborate with key bloggers to influence consumers.

As I found this issue very interesting here is a video about the rapid development of the social media.

The Social Media Revolution


Referencing: TheTotalprofit. (2012). The Social Media Revolution 2013. Retrieved from http://www.youtube.com/watch?v=0eUeL3n7fDs

About me

IMG_20130719_134517 - CopyHello my name is Mirka. I’m an exchange student from the Czech Republic and this is my first blog set up for the New Communication Technologies course at Griffith University.

In the next six months I am going to enjoy Australia as much as possible but also study hard. (Seriously!)

I am enrolled in the following courses: New Communication Technologies, Introduction to Public Relations and Public Writing. I have a previous experience with PR, but I would like to learn a different approach and points of view of overseas university and country.  I took the Public Writing course as it is very closely connected to public relations. I would like to develop my writing skills, however, the assignments seems to be quite challenging…

I have also studied at the University of International and Public Relations in Prague and at Charles University in Prague. Furthermore, thanks to the Erasmus program, I had also a great opportunity to study Corporate Communication at EFAP School of Communication in Paris, France. I love travelling and sports (white water rafting, canoeing and skiing).

Since the beginning of my studies I have been trying to apply all my knowledge step by step to practice. I had a chance to work in both, the field of journalism and public relations.

Each week I’ll post summary and reflection of  the lectures. Welcome and enjoy reading!